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Trade Link is a leading South African Retail IT Solutions group, focusing primarily on the retail Fast Moving Consumer Goods (“FMCG”) markets in RSA and Africa.
We provide software solutions and services to manage your Point of Sale, Front Office and Back Office needs, using RETALIX Storeline and Retail Manager software and our professional development, support and project management services to guarantee you the best system, tailored for your environment. We concentrate on the full retail cycle for your business, providing full stock and sales management at your branches, head office and distribution centers.
We support links to associated systems, such as financial accounts, card validation, virtual products, etc.
FMCG Market key factors supported:
• Flexible merchandising supply and controls for supply chain management
• Greater retailer stock control to limit theft and stock shrinkage
• Systems ease of use and training/support for retailers and their staff
• Brand and promotions management
• Value added offerings to clients for EFT, bill payments, etc
• Increased levels of customer service and throughput
• International exposure and trends
• Customer Loyalty programs
Our two main clients, the Shoprite Group (Shoprite, Checkers, Checkers Hyper and U-Save) and the SPAR Group (Super SPAR, Redline and Kwik SPAR), according to the latest Nielsen market research for the year to October 2009, cover 54.4% of the RSA retail market. This means that over 50% of the groceries bought in RSA are rung up on our front end Storeline software and supported by our professional services.
In 2011, Trade Link split into three companies, still operating under the Trade Link banner, to enable each company to focus on specific services within the FMCG market. Trade Link Retail Systems Pty (Ltd) continues to focus on our SPAR installations and support. Trade Link Software Services (Pty) Ltd offers all our clients our Development, QA, Project Management and support services, while Trade Link Rental Administration (Pty) Ltd looks after the group finances.
We have regional offices in Gauteng, Cape Town, Port Elizabeth and Durban. Our branch offices are located in East London, Bloemfontein, Nelspruit, Botswana and Namibia. We employ over 80 skilled people, including retail consultants, developers, and support staff. Our focus on the retail sector has allowed us to build specific consulting expertise and focus on providing tailored, development and support driven solutions, covering large corporate retailers (SPAR, Shoprite), smaller retail groups and distribution centers. Trade Link retail systems dominate the POS market in Zimbabwe.
Product/Service Categories
POS / Integrated CCTV Systems
POS software houses
Prepaid and third party payment services
Card payment services @ POS
POS solution providers
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RETALIX StoreLine is an open-standards, fully integrated and cross-functional Point of Sale (POS) and store management software system.

RetailManager has been designed as a Retail Back Office solution to provide full control over your inventory from the moment goods arrive at the back door through to the final sale to the customer.

RetailManager has a full Ledger system taking information from the POS System right to Balance Sheet in the Nominal Ledger.

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