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Flake dipped in Salmonella?
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By Laura Durham |  Tuesday, September 13, 2011
A batch of Cadbury Dipped Flake has been recalled after a detection of low indications of Salmonella in routine tests.











On 3 September, Kraft Foods SA placed adverts in major mainstream newspapers nationally to recall the Cadbury Dipped Flake after internal testing detected low indications of Salmonella.

“We are still investigating the source of the Salmonella and cannot speculate on this point,” commented Pat Senne, director of corporate affairs & communications in Sub Saharan Africa for Kraft Foods.

The “proactive and voluntary” product recall is specific to only one batch (with best-before dates of 24 April 2012 and 25 April 2012), explains Senne, following internal testing that detected low indications of Salmonella.

“Irrespective of the levels of contamination, we viewed this matter very seriously,” she said.

Kraft Foods duly notified the Department of Health and consumers through paid media announcements to ensure that the announcements were placed in the newspapers for consumers to see. Consumers were encouraged to return any products within the 3450 affected boxes, each containing 40 units, that the company do not manage to retrieve).

Kraft Foods have been criticised as being ‘coy’ on which chocolate bar was being recalled by the Sunday Times after the chocolate bars were referred to as simply, ‘Dipped Flake’.

Senne explained: “On the question of the product name, the brand is Flake, the variant is Dipped. We refer to the product as ‘Dipped Flake’ and this is the most commonly used expression for this product by the South African consumers and the trade. There was never any intention to mislead on the part of Kraft Foods.”

No illness associated with the product has been reported to date. “At Kraft Foods, consumers are at the heart of our company and food safety is our highest priority. Our comprehensive quality and assurance processes identified risks with this batch, initiating a recall,” said Senne.

“We apologise for the inconvenience,” she added.

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