The website for FMCG, Retailers, Wholesalers & Suppliers


BAT Becomes First Tobacco Company To Enter E-Cigarette Market
Contact Supermarket & Retailer

Tuesday, July 30, 2013

British American Tobacco (BAT) has this week launched an e-cigarette in the UK, making it the first tobacco company to enter the rapidly growing market locally. BAT’s e-cigarette is branded Vype and will be available for sale online, with plans to move into mainstream retail outlets from September 2013.

Until now, the nascent e-cigarette market has been dominated by small private producers, such E-lites. But with increasing social and government pressure to curb traditional smoking, tobacco groups have turned their attention to the product. E-cigarettes account for just 1% of total tobacco products but their use is growing quickly, particularly as they can cost 70% less than normal cigarettes. 

BAT flagged its intention to move into the market last year when it spent about £40m on Manchester-based e-cigarette company CN Creative, makers of Intellicig. The tobacco giant said that Vype uses a nicotine e-liquid that is made in the UK to current Good Manufacturing Practice (cGMP) standards and contains only pharmaceutical grade nicotine. The e-cigarette is currently available in a disposable format, with plans to supplement the product range with a rechargeable version in the near future. 

The company said that development of inhaled nicotine products, which includes e-cigarettes, is a natural extension of BAT’s approach to tobacco harm reduction which has been evolving over a number of years. “Ultimately, we’d like to become the leading player in the marketplace,” said Kingsley Wheaton, a board director at BAT. 

From 2016, e-cigarettes will be regulated in the UK as a medicinal product, providing a headache for smaller companies unused to operating in heavily regulated industries.

(Source: KamCity / NamNews)



Related New Articles
Contact Supermarket & Retailer

2015-10-07 | Shock after 43 Just On stores close

2015-10-07 | Ceres strike: Fawu prunes wage demand

2015-09-29 | Regulator launches consultation on whether rules on advertising of unhealthy foods to children need to be tightened in the UK

2015-09-17 | Nestlé’s attempt to trademark the shape of KitKats rejected by European Court

2015-09-08 | AVI fishes for profit with R900m bait

2015-08-21 | Coke to disclose details on its health efforts

2015-08-12 | British farmers declare 'crisis' after milk price protests

2015-08-12 | Gauteng fuel shortage ‘over in the next couple of days’

2015-08-07 | US pork producers chide South African import rules

2015-08-05 | Plans for Halaal agri-processing food park in Western Cape

Records 1 to 10 of 136
© 2011 Supermarket & Retailer
PO Box 46066, Orange Grove, 2119, South Africa
15 Grove Road, Corner 3rd Avenue, Mountain View, Johannesburg
Tel: (011)728-7006   Fax: (011)728-6182  info@su
Quick Email Search Our Site Home Page Home