Woodlands Dairy, one of South Africa’s leading dairy manufacturers, has introduced two new flavours to their First Choice sliced cheese range – Grilled Chicken and Chilli Flavoured – in time for the coming winter months when toasted sarmies, omelettes, and cheesy burgers keep us warm.

Judith Molapo, Brand Manager at Woodlands Dairy and First Choice, says “Most of South African consumers enjoy hot and spicy foods, and turning up the heat on a product has become a common theme in the food and beverage industry. Fried chicken is always one of our top fast-food picks and chicken-flavoured foods are seeing significant growth, hence our new Grilled Chicken and Chilli Flavoured cheese slices. Processed cheese is a flourishing category, driven mainly by the popularity of individually wrapped processed cheese slices (IWS), which has shown growth in excess of 15% year on year (July 2021 to July 2022).”

She adds that their individually wrapped cheese slices are the perfect solution for time-strapped moms who need to make quick, easy, and delicious meals for their families. “They’re perfect for lunch box sarmies, mouth-watering burgers, and make a wonderful filling for your favourite on-the-go Magwinya or roll-ups. Through research we understand that consumers are cash strapped, and these are an affordable option for our core consumers. The individually wrapped slices offer the perfect portion-size, stay fresh and can be enjoyed anywhere any time. Made with cow’s milk, it offers cheesy goodness and has proven to be a firm favourite in households around the country.”

First Choice Full Cream Gouda, Full Cream Cheddar, Grilled Chicken and Chilli Flavoured processed cheeses are available in 200g (RRP R28,42), 400g (RRP R52.53) and 900g (RRP R121,55) packets at selected retailers nationwide, as well as online at www.shopfirstchoice.co.za.

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Visit http://www.firstchoice.co.za  for more information.