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2022-04-25

The new SPAR Randpark Ridge - bringing a 30-year heritage up to date

Take the legendary SPAR brand, mix in a new look, stir in quality products and service, sprinkle with courteous staff, top off with a new manager, and you have the revitalised SPAR Randpark Ridge reopening on Tuesday, 26 April.


| TBWA

In fact, says Rob de Vos, Managing Director of the SPAR South Rand retail group, the only thing that customers will recognise is the store’s location. It’s where it has been for the last 30 years – in the neighbourhood centre at 93 Randpark Drive in Randburg.

“Our new store will have everything that South Africans across the country value about SPAR – fresh food, fresh ideas, and now a fresh-looking ambience, including a new layout and up-to-date, easy-to-navigate shelving. SPAR’s promise of choice, quality and freshness of products, as well as friendly, personal service will remain, as will the promise of accessibility that has always been part of SPAR neighbourhood stores”, says Rob.

“With extended hours offering 7am to 8pm convenience, Randpark Ridge will once again be the best store in the community for daily or weekly shopping, or simply just to pop into on the way to or from home or work,” continues Rob.

Whether in-store, in the revamped TOPS at SPAR outlet next door, or through the SPAR 2U shopping service, which will be introduced in the coming weeks and offer swift deliveries to doorsteps in and around the immediate area, shoppers will find the popular SPAR-branded ranges and other quality names they love.

Along with the new-look store will also come the SPAR’s tasty ‘ready to go’ and home-ready meals to add some free time to busy schedules. From healthy baked ‘Chikka-chicken’, a hearty SPAR McCoy pie crammed with irresistible fillings, or a self-selected main course with accompanying freshly cooked vegetables, the choice is there.

“The much-anticipated SPAR Rewards programme will be available in-store for the first time from 26 April, opening day, and by simply coming to shop with us, customers will stand the chance to win one of the 50 Hyundai Grand i10’s as part of SPAR’s national car giveaway competition”, says Rob.

Although everything is new at Randpark Ridge – including the service team led by Andre Vogers, who has more than ten years of experience in the SPAR family – community ties and store traditions will remain key priorities.

“This includes the ‘My School’ donations programme, through which we encourage customers to support their local school of choice by nominating a school to receive a portion of their SPAR spending.”

“For us, operating in a community means being part of a community and supporting that community. We look forward to once again serving the community near our Randpark Ridge store and becoming part of their futures,” concludes Rob.


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