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Coca-Cola Named World’s Biggest-Selling Grocery Brand In Billion Dollar Brands 2015 Report

Coca-Cola is the world’s biggest-selling grocery brand, with a total sales value of more than $50 billion, according to the Billion Dollar Brands 2015 report, produced by ESM: The European Supermarket Magazinein association with Euromonitor International.

| ESM Magazine

Coca-Cola’s closest rival, Pepsi, ranks second in the report, with Nestlé’s Nescafé brand ranking third. P&G’s Pampers is the highest-ranked non-food brand, in fourth position.

Rounding off the top ten are Asian noodle brand Master Kong (5th), Chinese dairy giant Yili (6th), P&G’s Tide/Ariel detergent brand (7th), Coca-Cola’s Sprite (8th), Chinese dairy brand Mengniu (9th) and PepsiCo brand Lay’s/Walkers (10th).

“The Billion Dollar Brands 2015 report is a snapshot of the brands lining the shopping trolleys of supermarkets right around the world – a truly global barometer of what consumers are purchasing,” says Stephen Wynne-Jones, editor of ESM: The European Supermarket Magazine.

“While those at the top are household names, the growing influence of the Asian shopper on the global marketplace accounts for many regional products ranking in the top ten.”

The full Billion Dollar Brands 2015 report was published in two issues of ESM: The European Supermarket Magazine: Issue No. 5 2015 (published October 2015) and Issue No. 6 2015 (published December 2015). The full report can be found by clicking here.

The Billion Dollar Brands 2015 report is compiled from Passport, Euromonitor’s global market-analysis database, which analyses the industry in countries around the world. This online market-research tool monitors industry trends and gives strategic analysis, market size and market share for all products across all key countries.

Combined, the brands featured in this list account for more than $250 billion worth of sales, while those at the top are used or consumed by individuals around the world every second of every day.

The Billion Dollar Brands 2015 report is based on a list of brands provided by market-intelligence company Euromonitor International. With offices around the world, analysts in over 80 countries, and market research on every key trend and driver, Euromonitor gives powerful access to the real story behind consumer change.

Read more | Original article 

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